Our Privacy Policy

Updated 05.02.24

What is our Privacy Policy?

Luxury Lloyd Creative Ltd are committed to protecting the privacy and security of your personal information.

This privacy notice describes how we collect and use personal information about you during and after your relationship with us, in accordance with the General Data Protection Regulation (GDPR). If you have any questions regarding this privacy statement or do not feel that your concerns have been addressed, please direct your questions to our website administrator via info@luxurylloyd.com. This notice applies to:

All Clients
All Third Parties and Suppliers with whom we have dealings in the ordinary course of our business including those individuals with whom we send marketing information regarding

Any reference to ‘we’, ‘us’, ‘our’, ‘the company’ shall mean We Are Luxury Lloyd Creative Ltd.

Any reference to ‘you’ or ‘Data Subject’ shall mean any individual receiving this notice for whom we hold personal data.

This Privacy Statement does not include information relating to the retention of data on limited companies as such data is not incorporated within the provisions of GDPR.

This Privacy Notice also applies to our websites listed as follows:

http://www.luxurylloyd.com

In many circumstances we hold your data as a “Data Controller”. This means that we are responsible for deciding how we hold and use personal information about you. We are required under data protection legislation to notify you of the information contained in this privacy notice. In some circumstances we may acquire or handle your data as a ‘Data Processor’ which means we have been asked to handle your data by a third party other than yourself and do not directly store your data.

We may update this notice at any time.

It is important that you read this notice, together with any other privacy notice we may provide on specific occasions when we are collecting or processing personal information about you, so that you are aware of how and why we are using such information.

Data Protection Principles

We will comply with data protection laws including GDPR. This says that the personal information we hold about you must be:

Used lawfully, fairly and in a transparent way.
Collected only for valid purposes that we have clearly explained to you and not used in any way that is incompatible with those purposes.
Relevant to the purposes we have told you about and limited only to those purposes.
Accurate and kept up to date.
Kept only as long as necessary for the purposes we have told you about.
Kept securely.

The kind of information we hold about clients

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

There are “special categories” of more sensitive personal data which require a higher level of protection.

We may collect, store, and use some or all of the following categories of personal information about you:

Personal contact details such as name, title, addresses, telephone numbers, and personal email addresses.
Gender.
Bank account details.
Business related information including website information, email addresses, contact numbers and addresses.
Information relating to your business website which may include basic information regarding visitors to the website such as IP addresses, email addresses and information completed on contact forms.
Photographs.

We will not ordinarily collect, store and use any data which is defined under GDPR as “special categories” of more sensitive personal information.

Why we hold information on clients

It is necessary for us to retain data on clients in order for us to fulfil our contractual obligations and we must hold data for our legitimate business needs.

We will only retain data which we reasonably require and for a period which is reasonably necessary.

We will not disclose your data to the third parties unless you have consented for us to do so or we are otherwise required to do either contractually or under another law or enactment.

We will hold limited information on visitors to our client’s websites. This may include basic information on customers of our clients who have completed contact forms or other personal information. We retain this data only insofar as it is necessary to appropriately optimise the website and in order for to ensure appropriate functionality of our clients websites.

How is client personal information collected?

We collect personal information about clients from the information Clients provide to us and what information may be held publicly, for instance with Companies House. We may occasionally collect additional information from third parties including credit reference agencies or other background check agencies or credit agencies if deemed necessary.

How we will use information about clients

We will only use your personal information when the law allows us to. Most commonly, we will use your personal information in the following circumstances:

Where we need to perform the contract we have entered into with you.
Where we need to comply with a legal obligation.
Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

We may also use your personal information in the following situations, which are likely to be rare:

Where we need to protect your interests (or someone else’s interests).
Where it is needed in the public interest (or for official purposes).

Situations in which we will use your personal information

We need all the categories of information in the list above primarily to allow us to perform our contract with you and to enable us to comply with legal obligations. In some cases we may use your personal information to pursue legitimate interests of our own or those of third parties, provided your interests and fundamental rights do not override those interests. The situations in which we will process your personal information are listed below.

Administering the contract we have entered into with you.
Business management and planning.
Conducting performance reviews, managing performance and determining performance requirements.
Dealing with legal disputes involving you
To market other products or services which we offer which may be of interest to you
To inform you about updates about the Company and advise you of an opportunities or promotions.

Some of the above grounds for processing will overlap and there may be several grounds which justify our use of your personal information.

In certain circumstances listed above, we hold your data in order to market other services to you. We have a legitimate business interest in retaining your data for this purpose but you may ‘opt out’ of receiving marketing communications from us.

We may exchange your personal information if all, or substantially all, our assets are merged or acquired by a third party, or we expand or re-organise our business, in which case your personal information may form part of the transferred or merged assets or we may need to transfer your information to new entities or third parties through which our business will be carried out.

If you fail to provide personal information

If you fail to provide certain information when requested, we may not be able to perform the contract we have entered into with you or we may be prevented from complying with our legal obligations.

Change of purpose

We will only use your personal information for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your personal information for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal information without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

The kind of information we hold about individuals other than clients and how this data is used

During the course of our day to day basis we acquire information regarding individuals other than our Clients and we will retain this data where we have a legitimate business reason to do so.

Typically we acquire personal data on individuals other than our clients in the following circumstances:

Where we have met individuals at networking or other marketing events;
Where individuals have made enquiries with us regarding possible services but have not subsequently become clients of the business;
Where we have dealt with individuals in the capacity as suppliers of services to the Company;
Where we have regular business related dealings with you;
Data that has come to our attention as a result of our service to you as our Client.

In many circumstances the extent of the data we hold is limited and may be publicly available by way of other websites but usually the information we will retain is limited to:

Contact information including but not limited to email addresses, contact telephone numbers, business addresses and in some cases personal addresses.

We have a legitimate business interest in retaining this data on the basis that we must retain some personal data on third parties and suppliers in the ordinary course of business. We may also use this data to send marketing information to you in respect of promotions, events or other updates relating to us. We have a legitimate interest in retaining your data for this purpose however you have the right to ask us to erase or rectify your data and the right to opt out of receiving marketing information.

Automated decision-making

Automated decision-making takes place when an electronic system uses personal information to make a decision without human intervention. We are allowed to use automated decision-making in the following circumstances:

Where we have notified you of the decision and given you 21 days to request a reconsideration.
Where it is necessary to perform the contract with you and appropriate measures are in place to safeguard your rights.
In limited circumstances, with your explicit written consent and where appropriate measures are in place to safeguard your rights.

If we make an automated decision on the basis of any particularly sensitive personal information, we must have either your explicit written consent or it must be justified in the public interest, and we must also put in place appropriate measures to safeguard your rights.

You will not be subject to decisions that will have a significant impact on you based solely on automated decision-making, unless we have a lawful basis for doing so and we have notified you.

We do not envisage that any decisions will be taken about you using automated means, however we will notify you in writing if this position changes.

Data sharing

We may have to share your data with third parties, including third-party service providers and other entities in the group.

We require third parties to respect the security of your data and to treat it in accordance with the law.

Your data is stored on our management systems. We currently use an accounting system called Xero which will hold basic information about Clients. We also use CRM systems called Reminders, Trello and Asana which will also store basic information regarding clients and third parties. The servers for these systems are based in America to our best knowledge. As this is outside the EU, we have ensured that the data is stored in compliance with GDPR.

We may transfer your personal information outside the EU. If we do, you can expect a similar degree of protection in respect of your personal information.

Websites that we build and host are typically stored on the Squarespace hosting platform which we ensure complies with GDPR.

We reserve the right to change any of the above providers of third party services at any time and without notice to you however we will ensure that any service providers we use agreeing to the same, or substantially the same, provisions as above and we be compliant with GDPR.

Personally identifiable information (PII)

The only pieces of personally identifiable information (PII) that we will request to store is your email address and full name. We will never share your PII with a 3rd party without your explicit permission to provide you with access to that service.

We don’t insist on you using a personal, work or verified email address for our services – the email address you use may be anonymised, generic, routed, or one-time use.

However, we make extensive use of third-party services with or on behalf of our clients that may require PII. These are listed alphabetically below with links to their respective privacy policies:

Facetime, Facetime Audio, and Zoom for communications.
Trello, for project management
Xero, for accounting purposes we hold personal information linked to employer and corporate details.
Apple Mail and Google Mail, for the transmission, reception, and processing of email communication.
Squarespace - for hosting & DNS services

We are not responsible for the privacy policies of the third-party service providers but do check from time to time that our partners and suppliers are compliant with local privacy and data protection laws and that may include GDPR, ePrivacy, Privacy Shield, and Safe Harbor.

Why might you share my personal information with third parties?

We will share your personal information with third parties where required by law, where it is necessary to administer the working relationship with you or where we have another legitimate interest in doing so.

Transferring information outside the EU

Our web hosting storage facility is based in America. There is not an adequacy decision by the European Commission in respect of America. This means that the country to which we transfer your data is not deemed to provide an adequate level of protection for your personal information. However, to ensure that your personal information does receive an adequate level of protection we have put in place the following appropriate measures to ensure that your personal information is treated by those third parties in a way that is consistent with and which respects the EU and UK laws on data protection. We have an express agreement with our data storage company confirming they will comply with GDPR. If you require further information about this protective measure, you can request it by emailing info@luxurylloyd.com.

Data security

We have put in place measures to protect the security of your information. Details of these measures are available upon request.

Third parties will only process your personal information on our instructions and where they have agreed to treat the information confidentially and to keep it secure.

We have put in place appropriate security measures to prevent your personal information from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal information to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal information on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected data security breach and will notify you and any applicable regulator of a suspected breach where we are legally required to do so.

The transmission of information via the internet is not completely secure. We cannot guarantee the security of your data transmitted online and transmission is made at your own risk. If you communicate with us by email then you assume the risks of such communications being intercepted, not received or delivered or are received by individuals other than the intended recipient.

Data retention

How long will you use my information for?

We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

In some circumstances we may anonymise your personal information so that it can no longer be associated with you, in which case we may use such information without further notice to you.

In respect of Client data we will typically hold data relating to your instructions for a period of 7 years after completion of the matter. The reason for this is that the Limitation Act 1980 typically provides that legal proceedings for breach of contract or negligence can be brought up to 6 years after the events. We therefore have a legitimate business interest in retaining the data should any subsequent legal proceedings.

Rights of access, correction, erasure, and restriction

Your duty to inform us of changes

It is important that the personal information we hold about you is accurate and current. Please keep us informed if your personal information changes during your working relationship with us.

Your rights in connection with personal information

Under certain circumstances, by law you have the right to:

Request access to your personal information (commonly known as a “data subject access request”). This enables you to receive a copy of the personal information we hold about you and to check that we are lawfully processing it.
Request correction of the personal information that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected.
Request erasure of your personal information. This enables you to ask us to delete or remove personal information where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal information where you have exercised your right to object to processing (see below).
Object to processing of your personal information where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground. You also have the right to object where we are processing your personal information for direct marketing purposes.
Request the restriction of processing of your personal information. This enables you to ask us to suspend the processing of personal information about you, for example if you want us to establish its accuracy or the reason for processing it.
Request the transfer of your personal information to another party.

If you want to review, verify, correct or request erasure of your personal information, object to the processing of your personal data, or request that we transfer a copy of your personal information to another party, please contact us in writing at our registered office or by emailing info@luxurylloyd.com.

Please note that where you ask us to erase, correct, object to process or seek to restrict our processing of data we may refuse your request where we have a legal obligation, contractual or other legitimate business interest to refuse your request. If we refuse your request then we will notify you of this refusal and you will have the right to appeal.

No fee is usually required.

You will not have to pay a fee to access your personal information (or to exercise any of the other rights). However, we may charge a reasonable fee if your request for access is clearly unfounded or excessive. Alternatively, we may refuse to comply with the request in such circumstances.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access the information (or to exercise any of your other rights). This is another appropriate security measure to ensure that personal information is not disclosed to any person who has no right to receive it.

Right to withdraw consent

In the limited circumstances where you may have provided your consent to the collection, processing and transfer of your personal information for a specific purpose, you have the right to withdraw your consent for that specific processing at any time. To withdraw your consent, please contact us at our registered office or on email at info@luxurylloyd.com. Once we have received notification that you have withdrawn your consent, we will no longer process your information for the purpose or purposes you originally agreed to, unless we have another legitimate basis for doing so in law.

Data protection officer

We have appointed a Data Privacy Manager to oversee compliance with this privacy notice. If you have any questions about this privacy notice or how we handle your personal information, please contact our Data Protection Manager, at our registered office or on email at info@luxurylloyd.com.You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues.

Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

Cookies policy

To enhance your interactions with our online platforms, we use a cookie control system. This Cookies Policy explains how we use cookies and similar technologies. By accessing our website or using our services, you consent to the use of cookies as described in this policy.

1. What are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, smartphone) when you visit a website. They play a crucial role in improving website functionality and providing valuable information to website owners.

2. How We Use Cookies

We employ cookies for various purposes, including:

Essential Cookies: These cookies are vital for the fundamental functioning of our website, enabling you to navigate the site, use its features, and access secure areas.
Performance Cookies: We use these cookies to analyse how visitors interact with our website, collecting and reporting information anonymously. This helps us enhance the performance of our online presence.
Functionality Cookies: These cookies remember choices you make, such as your username, language, or region, providing enhanced, personalised features.
Targeting Cookies: We may utilise these cookies to deliver content that is more relevant to you and your interests, including targeted advertising.

3. Third-Party Cookies

We may collaborate with third parties who use cookies for various purposes. These third-party cookies, set by entities other than us, may include analytics and advertising services. Please note that we do not have direct control over the cookies set by these third parties.

4. Managing Cookies

You have the ability to control and delete cookies at your discretion. You can delete existing cookies on your device and configure your browser settings to prevent new cookies from being placed. However, be aware that manually adjusting preferences may be necessary each time you visit our site, and some services and functionalities may be affected.

5. Tracking Software

This website also uses tracking software to monitor its visitors to better understand how they use it. This software is provided by Google Analytics which uses cookies to track visitor usage. The software will save a cookie to your computer’s hard drive in order to track and monitor your engagement and usage of the website, but will not store, save or collect personal information. You can read Google’s privacy policy here for further information:

www.google.com/privacy.html

Other cookies may be stored to your computer’s hard drive by external vendors when this website uses referral programs, sponsored links or adverts. Such cookies are used for conversion and referral tracking and typically expire after 30 days, though some may take longer. No personal information is stored, saved or collected.

Changes to this privacy notice

We reserve the right to update this privacy notice at any time, and we will provide you with a new privacy notice when we make any substantial updates. We may also notify you in other ways from time to time about the processing of your personal information.

Contact and further information

If you have any questions about this privacy policy, please contact us on our email at info@luxurylloyd.com

If you have any questions or wish to submit a complaint then please submit this to:

Luxury Lloyd Creative Ltd, The Carling Building, Coopers Yard, Off Market Place, Hitchin, Hertfordshire, SG5 1AR.

You have the right to make a complaint to the Information Commissioners Office or such other regulatory body or supervisory authority as may be appointed from time to time.

If you make a complaint then we will respond to let you know how your complaint will be handled.

Data Requests

To request access/change/removal/restriction of information we may hold, please use one of the following methods of contact our Data Protection Officer:

Email: info@luxurylloyd.com

Postal Mail: Luxury Lloyd Creative Ltd, The Carling Building, Coopers Yard, Off Market Place, Hitchin, Hertfordshire, SG5 1AR.

Verbal: Via discussion with any member of Luxury Lloyd Creative Ltd, in person.

A copy of the information will be provided free of charge. However, a ‘reasonable fee’ may be charged when a request is manifestly unfounded or excessive, particularly if it is repetitive. This fee is based on the administrative cost of providing the information.