I have been project managing, designing, and building luxury websites for over 10 years. From large luxury eCommerce websites to small brochure sites, I have a deep understanding of what is needed to build the perfect luxury website. I also have a keen sense of what does and doesn't appeal to high net worth individuals and what makes them tick.
Planning is key to any project but critical for a new luxury website. The first stage is to identify what you want the website to do (objectives) and how it all links together (sitemap). Then you need to make sure you have high quality photography, a great story, logos, etc (assets) and finally look at how a user will interact with and use the site (UX - or User eXperience). The final stage of planning is to create high or low fidelity prototypes (wireframes).
For a luxury brand, great design is as, if not more important than, the product or service being sold. It's not fair - but it's true. Customers demand it, on an unconscious level most of the time. Everything about a luxury website needs to satisfy the insatiable appetite of the luxury consumer. Visitors to your website are used to buying from Chanel, Bentley or Hermes, so your site needs to match their high standards and expectations.
Building (aka: developing / coding) a luxury website is equally important as how it looks. Like with a house - if the foundations are poor then the beauty is only skin deep. From Squarespace to Wordpress to Magento, I can help with any sized project from small luxury brochure websites to large eCommerce builds. And of course each site I build is fully responsive so it works elegantly across all devices: desktops, laptops, tablets, and phones.