Luxury isn't what it used to be. The traditional image of opulence tied to "old money" is giving way to a new era defined by a different breed of consumers—Generation X and Millennials—who are who are rewriting the rules of indulgence.
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As a luxury business your brand's online presence is more critical than ever. It's about creating an experience that mirrors the exclusivity and uniqueness that your brand represents and that your customers expect.
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In this article, we'll be reviewing 5 luxury website design firms to consider in 2023, what they offer and how they can help your luxury brand to grow. They all specialise exclusively in the luxury sector and we would recommend any of them.
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A luxury spa approached us recently asking us to provide a quote for page designs for a new website. They had created wireframes (line drawings) of what they wanted it to look like and had their own in house web development team who would build and code the site.
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Luxury brands have always placed a high value on being trustworthy, because their reputation depends on it. It's something that has traditionally been built over time through personal interactions but online it can be a challenge…
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To give you an idea of how we work with clients, below is our 12-step process for creating a luxury website. This is why we take two to three times longer to build a website than our competitors.
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People define luxury in a very different ways, based on their own values and perceptions. It could be a taste, like Swiss Chocolate. A luxury product, like a Swiss Watch. Or a luxury service, like a Swiss Bank…
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There are a lot of Ps floating around when it comes to marketing. From Price and Product to People and Promotion. But in the specific area of luxury brand strategy there are three Ps that matter more than most…
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Building a luxury website is like cooking an amazing meal - it’s ALL about the quality of the ingredients. With great ingredients, very little is needed to make the dish any better…
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The whole website platform thing is a bit of a minefield to say the least. And for luxury businesses, look & feel is a crucial factor (well actually it’s everything). So let’s break down the myths, hype and fluff…
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Has your luxury business hit a wall? It may not be obvious - but you know it’s there. Your business is doing well. You have happy clients and regular referrals. Your brand has grown organically through your pre-existing network. Life is good…
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Great design is all about ‘doing it right’. Jamie Oliver put it best a few years back:“Chefs will eat anything, cheese on toast, bacon sandwiches, anything - but it HAS to be done right!”
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I wrote a post on this recently and this issue came up again the other day, so I thought I’d expand on it here. I’ll just come out and just say it - Nepotism can kill a luxury brand. Dead.
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Many luxury brands don’t have a brand manager or director to police and protect their brand. It’s very easy to let the quality of your communications slip, whether that’s pixellated images on your website, spelling and grammatical errors on ads, or incorrect information on brochures…
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One of my biggest challenges is convincing new prospects that a stunning looking website is one of the most important tools to attract new customers. Often they will argue against this, explaining that the look of the site is secondary to the functionality and the quality of the product or service their business provides. I completely disagree. Here’s why...
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Squarespace is a high-end website building platform. My team and I use it to create luxury websites and we are absolutely convinced it is the best platform for smaller (and even medium sized) luxury brands who want a bespoke, stunning online presence. However, we sometimes struggle to get people to buy into the idea. For two reasons...
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I wanted to talk about luxury brand strategy (again) because I think it's so important. In fact I'd go as far to say it's probably THE most important thing for a luxury business to get right. Many luxury brands, particularly small and / or new ones, want to jump straight into sales and marketing...
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People often ask me ‘how do I grow my luxury brand?'. Over the years I’ve given numerous different analogies to try and explain my methods, but one that keeps cropping up (and seems to be universally understood) is what I call...
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The director of a Luxury PR agency once turned up to pitch us in a shiny new Bentley. People asked: “Is this where our fee is going?” – as visions of their marketing budget disappeared in the wisp of a throaty exhaust...
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Have you ever been let down by a business that you held in high regard? I know I have many times. And how often is that the fault of a particular person? The delivery driver who wants to get back home. The burly bouncer at the entrance of the jewellery shop...
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