They say a picture paints a thousand words *and a video paints 1.8 Million, in just 60 seconds *according to Forrester research. Shortcuts are often taken by luxury brand owners when it comes to the production of high quality photography & film. This is a mistake.
Great photography is an essential part of a luxury brand's marketing and communication assets. The quality of your photography needs to be 'as good if not better than' the quality of the product or service you provide. This often means spending money on a good quality photographer who understands luxury. A luxury brand that sells a product (i.e. fine jewellery, fashion, watches, etc) MUST have their own photography... period. However for luxury service brands, if approached with care, high quality stock imagery can be used. I have access to some of the best photographers and luxury photo libraries around which can help your brand to compete with much bigger luxury companies.
Film is becoming more and more relevant and effective for luxury brands. It tells your story in the way a photo or written word simply can't. It maximises visibility and increases engagement and call to action. In terms of SEO, a top 5 video thumbnail will typically attract the same number of clicks as the standard no.1 ranking in a Google search. As with photography, videos are an investment. They can be used on your website, for social media (You Tube, Vimeo, Twitter, Facebook, Instagram, etc), in store, at sales presentations and by the press. They will drive quality traffic to your website and enhance your brand awareness. I work with some of the best luxury film professionals.
Below are some photos from shoots I directed with Lynton Fine China and Edelweiss Pianos. As you can see with luxury products it is important to focus in on detail and crafstmanship. Please click to view.