brand asset creation
Once we’ve got your brand in shape (luxury branding), we then need to dress it for success
We do this by creating brand assets (copywriting, photography, film, etc) that are unique to your business. These assets can be used for your website, brochure, in-store, etc or for outbound marketing campaigns and communications.
What are brand assets?
Brand assets are the tangible and intangible elements that shape your customers’ perception of your brand over time, across all channels. Below are the three main (and most important) areas that we specialise in…
Photography & Imagery
Great photography is an essential part of a luxury brand's marketing and communication assets. The quality of your photography needs to be 'as good if not better than' the quality of your product or service.
This often means spending money on a good quality photographer who understands luxury. A luxury brand that sells a product (i.e. fine jewellery, fashion, watches, etc) MUST have their own photography... period.
However for luxury service brands, if approached with care, high quality stock imagery can be used.
We have access to some of the best photographers and luxury photo libraries around which can help your brand to compete with much bigger luxury companies.
Film is becoming more and more relevant and effective for luxury brands. It tells your story in the way a photo or written word simply can't. It maximises visibility and increases engagement and call to action.
In terms of SEO, a top 5 video thumbnail will typically attract the same number of clicks as the standard no.1 ranking in a Google search.
As with photography, videos are an investment. They can be used on your website, for social media (You Tube, Vimeo, Twitter, Facebook, Instagram, etc), in store, at sales presentations and by the press.
They will drive quality traffic to your website and enhance your brand awareness. We work with some of the best luxury film professionals.
Words are astonishingly powerful. And the words your brand chooses need to have the ability to persuade, influence, change behaviours and sell products.
An honest, purposeful story can engage your audience and build your brand like nothing else, to make it credible, believable and likeable.
One the brand blueprint, principles and manifesto have been written we can start to work on your story or brand narrative.
We would recommend creating a narrative that is based around your client’s emotions. A language that arouses curiosity and passion and turns that curiosity and passion that into desire.