Detail. Detail. Detail.
From the uniform of your staff to the copy on your website, detail is the key to portraying the image of sophisticated luxury, an image your company must have to attract the kind of clientele you need. Get it right and you will be one step closer to marketing enlightenment, with a clear brand message threaded throughout every aspect of your business, not only attracting customers but keeping them hooked. Get it wrong however and the consequences can be dire.
A reputation is like a house of cards, slow to build and easy to ruin. In the world of luxury brands, having your image and reputation damaged is not just embarrassing - there’s a good chance it could be terminal.
A lack of attention to detail can also cause problems in the world of SEO. A study by the BBC showed that poor spelling on websites can cut the number of visitors in half, as search engines fail to pick up on what your website is offering. Can you imagine halving the amount of customers that walked into a shop, just by having spelling mistakes on the sign? This is what a lack of attention to detail can do to your online business. Even more worrying, if you lose half of your potential customers, it's worth remembering that they haven't just disappeared - they've most likely gone to your competitors.
Creating a luxury brand is no easy task. From strategy to branding, web design to SEO, I can help you to build a strong luxury brand profile. Don’t drive your customers into the arms of your competitors. Contact us today and give us your… details ;-)
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