Do you need a brand guardian?

Many luxury brands don’t have a brand manager or director to police and protect their brand. It’s very easy to let the quality of your communications slip, whether that’s pixellated images on your website, spelling and grammatical errors on ads, or incorrect information on brochures.  

 

Read More
Andrew Lloyd
Is your website turning people off?

One of my biggest challenges is convincing new prospects that a stunning looking website is one of the most important tools to attract new customers. Often they will argue against this, explaining that the look of the site is secondary to the functionality and the quality of the product or service their business provides. I completely disagree. Here’s why...

 

Read More
Andrew Lloyd
Top 5 Squarespace Myths

Squarespace is a high-end website building platform. My team and I use it to create luxury websites and we are absolutely convinced it is the best platform for smaller (and even medium sized) luxury brands who want a bespoke, stunning online presence. However, we sometimes struggle to get people to buy into the idea. For two reasons...

 

Read More
Andrew Lloyd
Luxury Brand Strategy

I wanted to talk about luxury brand strategy (again) because I think it's so important. In fact I'd go as far to say it's probably THE most important thing for a luxury business to get right. Many luxury brands, particularly small and / or new ones, want to jump straight into sales and marketing...

 

Read More
Andrew Lloyd